my name is
Jon R. Astrop
and I'm glad
you're here
Product & Technology Leader
I work at the intersection of product strategy, emerging tech, and creative problem-solving.
With 15+ years leading digital delivery and innovation for enterprise and startup clients, I help teams shape useful products, align systems with business goals, and explore new ideas with clarity and intent.
Currently available for freelance and consulting roles in product leadership, platform strategy, and creative tech delivery.
About Me
I thrive on solving problems - purposeful tinkering.
I was born in South Africa, grew up in New Zealand, and spent time living in Japan, North America, and Europe before settling in Amsterdam (and now, back in NZ). Over the past 15 years, I’ve helped lead a digital agency working with long-term Fortune 500 clients, often in cross-cultural, complex environments.
I’ve always been the hands-on “figure it out” type - someone who can move between technology, design, and strategy to make things work.
I care about raising the bar, asking better questions, and building things that matter.
What I Work On
Below is a selection of projects I’ve contributed to across product, platform, and interactive work. Much of my recent B2B work is covered by NDAs, but this gives a sense of how I approach design, delivery, and problem-solving - and the kind of environments I work best in.
